Applying Gartner’s Analytics Maturity Model To Assess Your Customer Retention Program
Vasudeva Akula
Data fuels a customer retention program. Customer data collected from various touchpoints is key to deciphering customer behavior and implementing effective retention strategies by improving customer experience and engagement. A 2013 study by McKinsey found that data-driven organizations are 23 times more likely to outcompete …
Customer Intelligence – October Edition
VOZIQ Team
Customer service stands atop when it comes to running a business. Satisfied customers mean a successful business. With time, customer expectations have pivoted basic to personalization. There is, however, a fine line between personalizing customer service and overdoing it. Here are some articles that give …
3 Reasons Your Retention Investment May Not Be Working
Customer retention has assumed greater importance for recurring revenue businesses today. However, despite this, most companies are still struggling to plug in the leaky revenue bucket. Traditional retention approaches are proving ineffective against customer churn today. It’s mainly because customers are only growing stronger by …
The Best on Customer Intelligence – September Edition
Winning churn is a game changer. Businesses that have managed churn and improved their customer relationships and CLV are on a steady path to success. But what does it take to win a customer’s trust and have an ever-growing CLV? We have picked the best …
Five Ways Decoding Sentiments Can Nurture Long-Term Loyalty
Sentiment analysis, also known as opinion mining, helps customer-facing businesses know their customers better and build stronger relationships with them. This is because sentiments have a critical role in a buying decision and customer life cycle. Customers associate them with the product or service and …
The Best on Customer Intelligence – August Edition
Customer expectations have been going through a shift. However, there are a few fundamentals customer-focused businesses are expected to be aware of. We have found the best of the internet on customer service and building loyalty. These Five Universal Truths About CX Have Lasted 22 …
12 Considerations Retention Leaders in the Pest Control Industry can Rely on
Over the years, we have met executives from several pest control companies and realized that customer retention is one of their topmost priorities. However, for most of them, retention programs haven’t delivered the desired outcomes. The primary reason is the limitation of traditional churn prediction …
The Best on Customer Intelligence – July Edition
Loyal customers are an incredible and ultimate asset to a business. However, building this asset for the long term requires a customer-obsessed mindset, understanding your customers, and letting them know that you are worth paying for. This is even more crucial today as the competition …
4 Customer Loyalty Books You Must Read in 2022
Building a successful business boils down to having a loyal customer base. In today’s world, where the competition gets fierce by the minute, gathering a loyal customer base is a tricky feat to achieve. Here are our picks that are sure to help you fill …
Why Measuring Churn Risk across Customer Lifecycle Is Critical for Recurring Revenue Businesses
For any business, customer churn is an indispensable, bitter truth. But it’s always possible to minimize the churn risk. Most businesses – in some or the other manner – already have a churn reduction mechanism in place. However, the problem is that many of these …
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