Customer Intelligence – May Edition
Often, leaders focus on significant opportunities while working on retention strategies, but the truth is that the small, readily available retention opportunities to retain customers bring in the best results. While the strategies evolve to accommodate new needs and expectations, here are some pieces of …
Top Revenue Growth Opportunities That Don’t Involve New Customer Acquisition
Sales or new customer acquisition is the most fundamental and obvious contributor to revenue growth. When we set a higher revenue target for a new financial year, we establish new benchmarks for sales efforts that highlight how many new customers we should aim to acquire …
3 Steps to Drive Growth for Recurring Revenue Businesses
A McKinsey customer analytics adoption survey shows a staggering gap between high and low-performing companies based on multiple growth drivers. For example, companies that leverage customer analytics extensively retain over five times more customers than their competitors that evaluate their data sporadically. They are also …
We Asked ChatGPT about Powering Subscription Revenue Growth with AI…
ChatGPT has taken the business world by storm. It’s one of the best examples of AI-based tools that promise to transform the way companies do business. Powered by AI and natural language processing, ChatGPT is finding its use in a variety of business applications that …
Customer Intelligence – February Edition
To be responsible for retention strategies is to change the direction a company operates. CFOs are now laser-focused on their retention efforts because, let’s face it, retention is one of the metrics to judge a company’s success. Here are some of the articles we picked …
A 3-Step Action Plan to Transform Your Customer Retention
Proven, time-tested, and result-driven practices from retention success stories in the subscription industry In today’s cutthroat marketplace, a high customer churn rate is an excruciating problem and one of the most intimidating concerns for subscription businesses. Not only that, but retention leaders seem unable to …
Customer Intelligence – December Edition
Customer engagement is crucial, but what if CEOs interacted with their audience personally? Would you be interested in knowing the strategic enablers of an AI retention program, or taking a brief look at Forrester’s predictions for subscription businesses in 2023? We have it all in …
Forrester’s 2023 Predictions for CX, Marketing and Technology Leaders
The only certainty for 2023 is change itself. Executives are setting priorities on shaky ground. The challenge now: How can you keep moving, adjust your strategy, and keep pace with the ever-changing world? Analyst firm Forrester recently released their 2023 predictions for technology, CX, and …
Five Strategic Enablers Of AI-Driven Retention Transformation
As the complexity of customer churn grows, retention approaches are also evolving to tackle the churn risk and protect customer revenue—and AI can play an instrumental role in that. For many leading recurring revenue businesses, AI is transforming retention by leveraging customer data, advanced analytics …
Customer Intelligence – November Edition
With a fear of a recession looming over businesses like a vice, executives are gearing up to face it head-on. Customers are being exposed to irresistible offers making their expectations spike up, even more so for subscription businesses. So, how do we not just meet …