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Five Strategic Enablers Of AI-Driven Retention Transformation
Vasudeva Akula
As the complexity of customer churn grows, retention approaches are also evolving to tackle the churn risk and protect customer revenue—and AI can play an instrumental role in that. For many leading recurring revenue businesses, AI is transforming retention by leveraging customer data, advanced analytics …
Customer Intelligence – November Edition
VOZIQ Team
With a fear of a recession looming over businesses like a vice, executives are gearing up to face it head-on. Customers are being exposed to irresistible offers making their expectations spike up, even more so for subscription businesses. So, how do we not just meet …
Applying Gartner’s Analytics Maturity Model To Assess Your Customer Retention Program
Data fuels a customer retention program. Customer data collected from various touchpoints is key to deciphering customer behavior and implementing effective retention strategies by improving customer experience and engagement. A 2013 study by McKinsey found that data-driven organizations are 23 times more likely to outcompete …
Customer Intelligence – October Edition
Customer service stands atop when it comes to running a business. Satisfied customers mean a successful business. With time, customer expectations have pivoted basic to personalization. There is, however, a fine line between personalizing customer service and overdoing it. Here are some articles that give …
3 Reasons Your Retention Investment May Not Be Working
Customer retention has assumed greater importance for recurring revenue businesses today. However, despite this, most companies are still struggling to plug in the leaky revenue bucket. Traditional retention approaches are proving ineffective against customer churn today. It’s mainly because customers are only growing stronger by …
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