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Customer Intelligence Blog
Who handles your Customer Analytics?
Vasudeva Akula
Processing all the customer data and creating actionable customer analytics is a very complex task. It requires coordinated efforts by skilled and specialized professionals working across multiple departments of a company; particularly customer experience, IT and marketing. However, the division of task varies from company …
5 Steps to Control Customer Churn
VOZIQ Team
Controlling customer churn is vital for the success of any business. To improve customer retention and customer loyalty, companies need to first analyze customer churn and quantify its impact. This provides insight into the different customer groups that may need to be better addressed or …
Why your customers hate you?
Every business function, activity, goals and plan is directed towards enhancing the customer experience. It all boils down to developing a strong, satisfied and happy customer base which continually engages your company’s service or product and in turn spread the good word to other potential …
VOZIQ’s Kalyan Banga Featured in a Panel of Top Market Research Experts
Kalyan Banga, our Head of Global Market Research & Analytics, was recently featured in a panel of 30 top market research experts. The experts were posed a crucial question: What is the no. 1 biggest mistake companies make while outsourcing their market research needs? In his …
Big Data Mistakes to Avoid
Ganesh Kulkarni
For a company, initiating into big data is a huge step, something that has the potential to transform the face of any business in the market for the better. With the ongoing expansion and adoption of analytics by a majority of business houses of various …
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