New Predictive Customer Churn Management Solution Launched
Reston, VA — (ReleaseWire) — 04/15/2015 — Head of VOZIQ’s Global Market Research & Analytics, Kalyan Banga, today announced the launch of Predictive Customer Churn Management Solution, a new solution that uses contact center customer interactions. According to Banga, the Predictive Churn Management Solution was …
Why Market Analytics Trumps Market Research?
‘How can I please my customers?’ is a million-dollar question. Companies struggle to understand how their customers make purchase decisions regarding the products and services offered by the company. As most studies have established, the decision-making by a customer is mostly irrational. There may not …
Why is the BI User Adoption Low?
Jumping on to the bandwagon simply because everyone else is doing that is the worst mistake anyone can ever make. This is especially true in the case of adoption of BI software. Technology is useless without relevant business objectives guiding its application. Dr. Vasudeva Akula, …
Must Read CX Articles from February
Here is the round-up of hand-picked articles from various sources about customer experience (CX), customer analytics and big data – Leveraging Data in a “Real-Time” World Driving more customers through the door is not the catalyst for strong retail growth — increasing share of wallet …
5 Steps to Control Customer Churn
Controlling customer churn is vital for the success of any business. To improve customer retention and customer loyalty, companies need to first analyze customer churn and quantify its impact. This provides insight into the different customer groups that may need to be better addressed or …
Why your customers hate you?
Every business function, activity, goals and plan is directed towards enhancing the customer experience. It all boils down to developing a strong, satisfied and happy customer base which continually engages your company’s service or product and in turn spread the good word to other potential …
VOZIQ’s Kalyan Banga Featured in a Panel of Top Market Research Experts
Kalyan Banga, our Head of Global Market Research & Analytics, was recently featured in a panel of 30 top market research experts. The experts were posed a crucial question: What is the no. 1 biggest mistake companies make while outsourcing their market research needs? In his …
100+ Big Data, Technology and Marketing Trends for 2015
2015 is just around the corner. As new technologies drive the fate of businesses, business priorities will see major shifts in the new year. To help you make most of these changes, we’ve compiled a list of some major big data, technology and marketing trends …