Handpicked Customer Experience Articles for Busy Customer Retention Leaders
Customer Experience: Customer experience is the next competitive battleground, it’s where businesses are won or lost. Companies are starting to expect a $3 return on investment for every $1 invested in the customer experience. Interestingly, 2 out of 3 companies view customer experience delivered by …
Handpicked Customer Retention Articles for Busy Customer Retention Leaders
Customer Retention: Industry-wide benchmarks show that it costs about 5x more to acquire a new customer than it costs to retain an existing customer. According to Kevin Stirtz, a loyalty expert, “Every contact we have with a customer influences whether or not they’ll come back. …
Drive Business Impact with Proactive Customer Retention Strategies
Multifaceted interactions and transactions between customers and organizations often make it difficult to evaluate individual and collective experiences, identify churn signals, catch churn indications during an interaction, and proactively address them, while the customer is still on the line. But, within this complexity lies great …
Customer Retention Perspectives (October 2017)
This is our first blog on Customer Retention Perspectives. These are some of the best resources compiled by our analyst team for busy customer retention professionals like yourself! Customer Retention is the Unsung Hero of Business Growth Customer relationships are a bit like gardens. Once …
Handpicked Customer Lifetime Value Articles for Busy Customer Retention Leaders
Customer Value: Customer Lifetime Value is probably one of the most important and valuable metrics but is also the least understood. Researchers have found that just 42% of companies are able to measure their CLV accurately! According to Dr. Philip Kotler, “Losing a customer does …
Customer Experience Perspectives (4th September 2017)
This edition of Customer Experience Perspectives features some of the best resources compiled by our analyst team for busy customer experience professionals like yourself! Let us know your suggestions and any useful articles we may have missed. Customer Contact Centers Prioritize CX All customer interactions …