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Why Market Analytics Trumps Market Research?
VOZIQ Team
‘How can I please my customers?’ is a million-dollar question. Companies struggle to understand how their customers make purchase decisions regarding the products and services offered by the company. As most studies have established, the decision-making by a customer is mostly irrational. There may not …
Why is the BI User Adoption Low?
Jumping on to the bandwagon simply because everyone else is doing that is the worst mistake anyone can ever make. This is especially true in the case of adoption of BI software. Technology is useless without relevant business objectives guiding its application. Dr. Vasudeva Akula, …
Must Read CX Articles from February
Here is the round-up of hand-picked articles from various sources about customer experience (CX), customer analytics and big data – Leveraging Data in a “Real-Time” World Driving more customers through the door is not the catalyst for strong retail growth — increasing share of wallet …
Who handles your Customer Analytics?
Vasudeva Akula
Processing all the customer data and creating actionable customer analytics is a very complex task. It requires coordinated efforts by skilled and specialized professionals working across multiple departments of a company; particularly customer experience, IT and marketing. However, the division of task varies from company …
5 Steps to Control Customer Churn
Controlling customer churn is vital for the success of any business. To improve customer retention and customer loyalty, companies need to first analyze customer churn and quantify its impact. This provides insight into the different customer groups that may need to be better addressed or …
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