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Transforming Customer Experience with Big Data Analytics
Suresh Akula sakula
While most businesses know that offering great customer experience creates a competitive advantage, most of them do not have the tools and technologies to approach the issue properly. The fact that a great customer experience is a sustainable competitive advantage is undeniable. In a recent …
New Predictive Customer Churn Management Solution Launched
VOZIQ Team
Reston, VA — (ReleaseWire) — 04/15/2015 — Head of VOZIQ’s Global Market Research & Analytics, Kalyan Banga, today announced the launch of Predictive Customer Churn Management Solution, a new solution that uses contact center customer interactions. According to Banga, the Predictive Churn Management Solution was …
Why Market Analytics Trumps Market Research?
‘How can I please my customers?’ is a million-dollar question. Companies struggle to understand how their customers make purchase decisions regarding the products and services offered by the company. As most studies have established, the decision-making by a customer is mostly irrational. There may not …
Why is the BI User Adoption Low?
Jumping on to the bandwagon simply because everyone else is doing that is the worst mistake anyone can ever make. This is especially true in the case of adoption of BI software. Technology is useless without relevant business objectives guiding its application. Dr. Vasudeva Akula, …
Must Read CX Articles from February
Here is the round-up of hand-picked articles from various sources about customer experience (CX), customer analytics and big data – Leveraging Data in a “Real-Time” World Driving more customers through the door is not the catalyst for strong retail growth — increasing share of wallet …
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