Author: Vasudeva Akula

Businesses are eager to tap into the power of AI of late. According to a PwC study, AI is projected to contribute $15.7 trillion to the global economy by 2030. Despite this huge potential, a Gartner Inc. study (subscription required) highlighted that AI projects are taking twice as …

In today’s rapidly evolving business landscape, customer retention is the North Star metric that significantly impacts profitability and growth, particularly for subscription businesses. According to a recent Global Customer Loyalty report, twice as many customer-facing companies worldwide are prioritizing investment in customer retention over acquisition …

In 2023, the synergy between customer-facing leaders and technology reached new heights. In particular, artificial intelligence (AI) played a vital role in helping them achieve customer retention and lifetime value breakthroughs. It redefined how their businesses connect, engage, and retain their valuable customer base I …

Fighting churn isn’t about predicting it alone. It also involves understanding the hidden factors that lead to churn and how to drive customer loyalty. Although traditional churn prediction models may be accurate, they often leave businesses in the dark about the reasoning behind their predictions. …

In the dynamic landscape of modern subscription business, customer-centric leaders face the imperative of not only retaining customers but also driving sustainable growth. They’re often faced with questions such as: How do we unveil and address churn drivers to improve customer loyalty and lifetime value? …

In today’s customer-centric market, addressing customer churn is no less than a battle. It requires in-depth data-led customer insights for proactive identification of churn risks, driving timely preventive measures to retain valuable customers. And in this battle, data science is an indispensable weapon. However, if …

Recurring revenue models have become increasingly popular. Whether it’s software as a service (SaaS) companies or subscription-based businesses, the ability to retain customers and maximize customer lifetime value (CLV) is paramount to long-term success. In this article, I will provide a comprehensive playbook for improving …

An omnichannel retention approach amplifies the reach of personalized retention offers by enabling every channel to present consistent offers to a particular customer irrespective of the channel. This significantly improves the profitability of the retention effort with surgical targeting. It helps deliver a holistic customer …