The Intelligence in Integrating Customer Data Sources
Customer data comes from various sources. However, most customer issues reach the company through contact centers. They act as a nerve center of customer interactions for organizations. So, it is safe to say that the effectiveness and efficiency of a contact center largely defines the …
Closing the Customer Intelligence Loop in Contact Centers
Customer intelligence is the process of gathering and analyzing information about the customers to help build deeper and more effective customer relationships and make impactful business decisions. …
Customer Service Makes or Breaks Your Business
“The customer is always right” is a famous business slogan. The underlying truth behind this statement is recognizing that customers are the lifeblood of any business. Sam Walton, founder of Walmart said: “The goal as a company is to have customer service that is not …
VOZIQ’s Most Popular Customer Intelligence Blog Posts of 2017
Recently VOZIQ’s Customer Intelligence Blog has found a place in the list of Top 75 Customer Experience Blogs & Websites for Businesses. We would like to share with you some of our most popular blogs of 2017, in case you missed them when they were first published. …
Handpicked Customer Lifetime Value Articles for Busy Customer Retention Leaders
Customer Value: Customer Lifetime Value is probably one of the most important and valuable metrics but is also the least understood. Researchers have found that just 42% of companies are able to measure their CLV accurately! According to Dr. Philip Kotler, “Losing a customer does …
The 3 Dimensions of Operationalizing Customer Intelligence
Customer intelligence equips us to utilize customer related information for developing deeper customer relationships, which can be leveraged to improve profitability. It acts as the basis for targeting potential customers of various attributes, identified from existing profitable customers. Due to the commoditization of services, products, …
Why Market Analytics Trumps Market Research?
‘How can I please my customers?’ is a million-dollar question. Companies struggle to understand how their customers make purchase decisions regarding the products and services offered by the company. As most studies have established, the decision-making by a customer is mostly irrational. There may not …
Who handles your Customer Analytics?
Processing all the customer data and creating actionable customer analytics is a very complex task. It requires coordinated efforts by skilled and specialized professionals working across multiple departments of a company; particularly customer experience, IT and marketing. However, the division of task varies from company …
5 Steps to Control Customer Churn
Controlling customer churn is vital for the success of any business. To improve customer retention and customer loyalty, companies need to first analyze customer churn and quantify its impact. This provides insight into the different customer groups that may need to be better addressed or …
Why your customers hate you?
Every business function, activity, goals and plan is directed towards enhancing the customer experience. It all boils down to developing a strong, satisfied and happy customer base which continually engages your company’s service or product and in turn spread the good word to other potential …