The 3 Dimensions of Operationalizing Customer Intelligence
VOZIQ Team
Customer intelligence equips us to utilize customer related information for developing deeper customer relationships, which can be leveraged to improve profitability. It acts as the basis for targeting potential customers of various attributes, identified from existing profitable customers. Due to the commoditization of services, products, …
Data Visualizations: Making the Value, Happen!
Effective data visualization tells the user, at a glance, everything that is necessary to know. Hence the dashboards need to be well designed so as to give the users the right picture to analyze data, track performance and make informed decisions. Therefore, it is important …
Transforming Customer Experience with Big Data Analytics
Suresh Akula sakula
While most businesses know that offering great customer experience creates a competitive advantage, most of them do not have the tools and technologies to approach the issue properly. The fact that a great customer experience is a sustainable competitive advantage is undeniable. In a recent …
New Predictive Customer Churn Management Solution Launched
Reston, VA — (ReleaseWire) — 04/15/2015 — Head of VOZIQ’s Global Market Research & Analytics, Kalyan Banga, today announced the launch of Predictive Customer Churn Management Solution, a new solution that uses contact center customer interactions. According to Banga, the Predictive Churn Management Solution was …
Why Market Analytics Trumps Market Research?
‘How can I please my customers?’ is a million-dollar question. Companies struggle to understand how their customers make purchase decisions regarding the products and services offered by the company. As most studies have established, the decision-making by a customer is mostly irrational. There may not …
Why is the BI User Adoption Low?
Jumping on to the bandwagon simply because everyone else is doing that is the worst mistake anyone can ever make. This is especially true in the case of adoption of BI software. Technology is useless without relevant business objectives guiding its application. Dr. Vasudeva Akula, …
Must Read CX Articles from February
Here is the round-up of hand-picked articles from various sources about customer experience (CX), customer analytics and big data – Leveraging Data in a “Real-Time” World Driving more customers through the door is not the catalyst for strong retail growth — increasing share of wallet …
Who handles your Customer Analytics?
Vasudeva Akula
Processing all the customer data and creating actionable customer analytics is a very complex task. It requires coordinated efforts by skilled and specialized professionals working across multiple departments of a company; particularly customer experience, IT and marketing. However, the division of task varies from company …
5 Steps to Control Customer Churn
Controlling customer churn is vital for the success of any business. To improve customer retention and customer loyalty, companies need to first analyze customer churn and quantify its impact. This provides insight into the different customer groups that may need to be better addressed or …
Why your customers hate you?
Every business function, activity, goals and plan is directed towards enhancing the customer experience. It all boils down to developing a strong, satisfied and happy customer base which continually engages your company’s service or product and in turn spread the good word to other potential …
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