Improving Customer Retention Strategies with Unstructured Data
Unstructured data is any information that isn't specifically structured for machines to understand easily. According to Gartner, unstructured data accounts for 80% of the business information but most businesses don’t effectively leverage it. …
How CMOs Can Collaborate With Contact Center Leaders To Boost Customer Success
At first glance, chief marketing officers (CMOs) and contact center leaders may seem to have little in common. The CMO generally focuses on driving growth, brand engagement and customer retention efforts (which have become a higher priority as of late). The contact center leader, on the …
Forrester 2019 Predictions: The Year where Transformation goes Pragmatic
Although 2018 was hailed as a year of reckoning by Forrester in its predictions last year, reality didn’t turn out that way. Market situations and evolving customer demands were supposed to compel companies to move more aggressively towards building effective customer experience (CX) strategies. However …
50 Handpicked Resources for Customer Retention Leaders – 2019 Edition
This article contains a collection of 50 highly popular articles that appeared on the internet in 2018. Our curators had a gala time picking the best of the lot and we are very happy to present it to customer-obsessed leaders like yourself. We hope that …
50 Handpicked Resources for Customer Retention Leaders – October 2018 Edition
This blog has a collection of highly popular articles that appeared on the internet in the last quarter and have been carefully selected by our curators and presented to customer-obsessed leaders. …
How Can Telecommunication Companies Fight Evolving Churn and Boost Company Revenue?
Telecommunication businesses have seen the adverse effects of customer churn on company revenue. With the challenging dynamics in the telecommunications industry, reducing churn in the customer base should be among any telecommunication company’s top priorities. Companies should not only spend their valuable time and resources …
Embrace Proactive Engagement to Reduce Churn Risk
Proactive engagement is an approach to customer support, where companies actively make the first move to understand their customers and sort their issues. Companies must keep reinventing their customer engagement strategy to stay competitive and profitable at the same time. Acquiring new customers or retaining …
100 Interesting Stats and Predictions for Customer Retention Leaders
With the growing competition among businesses in today’s market, the chances of distinguishing your business from your competition is diminishing considerably. But one thing is obvious! Every business will try to enhance customer experience, reduce service costs, retain customers, and escalate revenue growth. To understand …