Every month, we put together the best resources from around the web to help recurring revenue businesses navigate customer retention and experience challenges, and stay on top of the latest trends.

The May edition of our Customer Intelligence Roundup entails a retrospective as well as a forward-looking view of AI’s impact on customer retention and driving loyalty.

Solve Customer Mysteries with Quantitative and Qualitative Investigation

Customer churn analysis demonstrates the benefits of combining quantitative and qualitative approaches. This analysis is a bridge between your customer’s needs and the solutions you provide. It’s more important than ever to keep up with the latest trends in customer churn. Read on.

Shared Customer Experience: What Happens When Your CX Depends on Partners?

Partnerships support elements of customer experience across the lifecycle of your customers. However, shared customer experience delivery can be tricky because your partners don’t share the same level of accountability as your employees. Luckily, there are ways to do it well. Learn how!

6 Reasons Why Unstructured Data Is Key to an Effective Retention Program
Retention requires gaining a better customer understanding, and unstructured data can help you do that. Applying AI and ML to data such as customer chats, agent notes, surveys, etc., you can uncover drivers of customer intent, actions, and decisions and drive the most successful retention initiatives.

5 Customer Experience Books You Must Read in 2022
Providing a consistent, superior experience is critical in driving customer loyalty. We have selected a few of our favorite books on customer experience, which we believe are worth reading in 2022! If you’re looking for a way to turn your customers into evangelists, these books are for you!