The pandemic has changed customers as we knew them. Understanding customer expectations and retaining will be critical. As a customer focus leader, we know re-evaluating your customer retention strategy will play a decisive role in 2021. McKinsey recommends that building integrated customer insights and creating actionable engines are the optimum solution to advance the customer retention strategy. This document contains a collection of 50 trendy articles that appeared on the internet this year.

Our curators had a gala time picking the best of the lot, and we are delighted to present it to customer-obsessed leaders like yourself in the form of a handy eBook for ease of reading.

The following are a few popular articles on customer management that our curators found on the internet in 2020

• Why Creating a Good Customer Experience Strategy Is So Hard
• The Who, What and How of Building a Customer Experience Strategy
• Improving Customer Experience by One Point Can Drive More Than a Billion Dollars in Revenue
• The Three Building Blocks of Successful Customer-Experience Transformations
• Elevating Customer Experience Excellence in the Next Normal
• Adapting Customer Experience in the Time of Corona virus
• Service Industries Can Fuel Growth by Making Digital Customer Experiences a Priority
• Welcome to the Year of the Customer Marketer
• The Human Touch at the Center of Customer-Experience Excellence
• 5 Predictions: How Customer Experience Will Change in 2021
• Conversational Al: The Future of Customer Experience
• Customer Acquisition Vs. Customer Retention: What Should You Focus on?
• Tips to Boost Retention If Customer Churn Is Getting Your Business Down
• Approaches to Enhance Customer Retention Through Conversational Chatbots
• 93% of Professionals Find Customer Retention just As Important or More Than Acquisition
• Why You Need Multiple Predictive Models to Retain Your Customers
• Five Customer Retention Steps to Boost Profitability
• Are You Sitting on a Customer Retention Goldmine?
• Three Ways Al Can Protect Revenue and Bring Costs Down During Challenging Times
• Three Keys to Customer Retention for Customer Success Managers
• Seven Steps to Achieve Customer Retention Like Amazon
• CFO KPI Close-Up: Customer Retention
• Customer Retention Basics Every Business Leader Should Know
• Executing Customer Retention in Times Of Disruption
• Subscription Business Model – Customer Retention Essentials
• Five Churn Reduction and Customer Retention Strategies
• Subscription Models: A Successful Way Of Customer Retention
• How to Improve Customer Acquisition and Retention By Managing Switching Costs
• How to Retain Customers During COVID-19
• Gartner Identifies 1O Ways for Customer Service and Support Leaders to Quickly Improve Digital and Self-Service Effectiveness
• Setting A High Bar for Your Customer Service
• 23 Service Improvement Tactics That Work
• Insurance Trends: Strategies for Growth and Customer Retention
• Best Practices for Earning Insurance Customer Loyalty
• 8-Point Action Plan for Pest Control CXOs to Minimize Customer Churn and Boost Profitability
• 13 Ways Covid-19 Will Change Pest Management. .. And 2 Ways It Won’t
• Customer Churn in Telecom Segment
• Customer Retention in the Telecom Industry – New Thinking
• Rules of Engagement: Winning With the Basics in Digital Telecommunications
• Customer Intelligence Predictions 2021
• Marketing Strategies to Grow Your Business After COVID-19 Lock down
• Craft Your Customer Obsession Strategy
• If You’re Using a Single Tool for Measurement, Think Again
• The Three Ways Companies Value Customer Success Programs
• Preparing for Loyalty’s Next Frontier: Ecosystems
• Your Business Success Depends on Delighting the Right Type of Customer: Enter the Devotees
• How PCOs Can Use Technology to Reach New and Existing Customers Amid the Pandemic
• The Most Important Metrics You’re Not Tracking (Yet)
• Empathy Is the Best Gift You Can Give Your Loyal Customers This Holiday Season
• 4 Trends CMO’s and CXO’s Need to Know for 2021

We hope that these handpicked resources will offer you fresh insights on the best practices, tips, and techniques as you plan your customer strategy for 2021.