50 Handpicked Resources for Customer Retention Leaders Apr-2018 Edition

Customer Retention

50 Handpicked Resources for Customer Retention Leaders Apr-2018 Edition

The overwhelming response we have received among the customer obsessed leaders for our previous 2 editions of 50 Handpicked Resources has inspired us to come up with another edition of it. These 50 best resources became popular on the internet during the first quarter of 2018.

Today’s businesses are evident about the customer-led market; but, are still struggling to deliver value with better customer experiences, which is posing revenue risk for companies. As businesses already lack time and resources, these handpicked articles below, will provide Customer Retention Leaders with fresh insights on the best practices, tips, techniques, and use cases for improving customer experience and retaining customers.

Customer Retention:

Retention is the lifeblood of successful, long-standing business. According to Marketing Tech Blog, it costs 16x more to bring a new customer up to the same level as a current one. So, for maximum retention, you want your customers to feel not only satisfied, but extremely happy with every purchase they make.

Following are few popular articles on customer retention that our curators found on the internet in the last quarter.

*Just click on the topic to open the article!
Customer Experience:

Brands are redefining how they engage with today’s consumer, whether it’s personalizing every path-to-purchase, creating a seamless journey across all channels of engagement or providing faster, more convenient customer service. According to McKinsey, 70% of buying experiences are based on how the customer feels they are being treated.