Building a successful business boils down to having a loyal customer base. In today’s world, where the competition gets fierce by the minute, gathering a loyal customer base is a tricky feat to achieve.
Here are our picks that are sure to help you fill the gaps in your understanding of customer loyalty and aid you in creating fruitful long-term relationships.

Here are the must-reads on Customer Loyalty in 2022.

The Frictionless Organization: Deliver Great Customer Experiences with Less Effort

Author: Bill Price & David Jaffe

This book redefines the importance of customer interactions and highlights how each interaction is an opportunity for improvement and a chance to build loyal customer relationships. It defines a straightforward methodology, drawing on more than thirty practical examples from leading companies across four continents.

Bill Price, Amazon’s first global vice president of customer service and is the founder and president of Driva Solutions, and David Jaffe, the founder and co-owner of LimeBridge Australia, bring you one of the essential reads for all customer experience leaders and beyond.

The Come Back Culture: 10 Business Practices That Create Lifelong Customers

Author: Jonathan Malm & Jason Young

Great businesses know how to make customers feel seen, understood, and valued. The book, backed by plenty of on-the-ground research and illustrated with real-life examples, The Come Back Culture shows you how to create an experience that keeps people coming back for more.

In the book, authors Jason Young and Jonathan Malm discuss how you can turn your customers into raving fans by delivering an experience that keeps them coming back for more.

How to Create Customer Loyalty: The Effects of Brand Perception, Service Quality, Customer Value and Satisfaction on Customer Loyalty

Author: Dr. Ferudun Yayman

The profitability and business growth are directly proportional to customer loyalty customers. With customer loyalty programs becoming costlier, it is vital to know just how to make them more effective.

In How to Create Customer Loyalty, Dr. Yayman offers important factors for practitioners to grow their connected customer portfolios in an intensely competitive environment.

The Conscious Buyer: A quick, concise method to increase sales and improve customer loyalty by providing great customer experience

Author: Tony Miles

With The Conscious Buyer, Tony Miles talks about how to deliver great customer experiences, drive customer loyalty, use technology to their advantage, and increase customer retention.

This business guie offers practical and detailed insights into customer behavior and how to make the most of it. In this book, Tony Miles, an author of several books, applies his 25 years of sales experience to help businesses build a community of loyal customers.

These books will help you improve your customer loyalty scores by showing you different, proven approaches. – Some by the way you treat a customer and some others by showing you how to tackle one. these books are a treasure for customer loyalty fanatics.

Would you add any other book to this list? Let us know your thoughts.