Best of Customer Intelligence- August Edition

Customer Intelligence / Customer Retention

Best of Customer Intelligence- August Edition

With AI becoming the topic of conversation and the rapid changes in the economy affecting businesses, leaders are looking at AI to be their ally in driving growth. Get acquainted with our pick of the best articles on customer retention, building trust with customers, and AI-enabling growth.

What Smart Companies Know About Integrating AI(HBR)

This blog shows the strategic integration of Artificial Intelligence (AI) in businesses. The blog emphasizes the importance of data quality, ethics, and transparency when implementing AI systems. Companies can leverage AI to streamline processes, optimize decision-making, and gain valuable insights from vast datasets. They can also prioritize upskilling their workforce to work alongside AI technologies and foster a culture that embraces innovation. This ensures that they gain a competitive edge, stay relevant in the market, and drive sustainable growth.

U.S. Economy Grew at 2.4% Rate in Second Quarter(The NewYork Times)

The article reports on the economic growth of the United States during the second quarter. According to the data, the economy expanded at an annualized rate of 2.4% during that period. The report suggests that sectors such as consumer spending, business investment and government expenditure contributed to the growth. However, it also highlights potential areas of concern and uncertainties that might impact future economic performance. The 2.4% growth rate reflects the nation’s ongoing efforts to regain stability and move towards pre-pandemic levels.

What every CEO should know about generative AI(McKinsey Digital)

This article provides essential insights for CEOs about generative AI technology. It explains that generative AI goes beyond traditional AI approaches by creating new and original content, such as text, images, and videos. The article emphasizes that this cutting-edge technology offers vast opportunities for businesses, enabling them to automate content creation, enhance personalization, and drive innovation across various industries. However, it also underlines the importance of ethical considerations, potential challenges, and data privacy concerns associated with generative AI. Understanding these aspects empowers CEOs to make informed decisions about successfully incorporating generative AI into their business strategies. This article sums up the benefits and concerns of generative AI demonstratively.

4 Tips For Brands Looking To Build Trust With Prospective Customers(Forbes)

This blog provides valuable advice to businesses on fostering trust with potential customers. It emphasizes the significance of transparency, consistency, and authenticity in brand messaging and actions. By delivering on promises and maintaining open communication, brands can establish credibility and reliability. The blog also highlights the role of customer reviews and testimonials in building trust and advises on addressing negative feedback gracefully.

The blog sums up with an emphasis on building trust and keeping it with communication. By implementing the above four essential tips, businesses can cultivate trust with their target audience, leading to stronger customer relationships and increased loyalty.

These were our pick of blogs for the month of July. Follow VOZIQ AI to keep up with the best articles on churn and suggestions for retention leaders in the subscription business.