Predictive Analytics to Improve Your Customer Retention in Contact Centers
Ganesh Kulkarni
Even a small reduction in customer churn leads to a considerable impact on the bottom-line by helping companies retain their valuable customers. Further, proactive engagement also leads to increased customer satisfaction levels. Dynamic and proactive customer retention strategies based on predictive analysis go a long …
The Power of Text Analytics-Driven Segmentation
VOZIQ Team
Big Data is discussed everywhere today. Big data IS everywhere today. The idea of big data is compelling. In many cases big data is overkill. Although big data can help in identifying WHAT trends exist, the main question will always remain- WHY. Small data enters …
Why Market Analytics Trumps Market Research?
‘How can I please my customers?’ is a million-dollar question. Companies struggle to understand how their customers make purchase decisions regarding the products and services offered by the company. As most studies have established, the decision-making by a customer is mostly irrational. There may not …
5 Steps to Control Customer Churn
Controlling customer churn is vital for the success of any business. To improve customer retention and customer loyalty, companies need to first analyze customer churn and quantify its impact. This provides insight into the different customer groups that may need to be better addressed or …
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