The Intelligence in Integrating Customer Data Sources
Customer data comes from various sources. However, most customer issues reach the company through contact centers. They act as a nerve center of customer interactions for organizations. So, it is safe to say that the effectiveness and efficiency of a contact center largely defines the …
Are You Facing These Big Data Challenges in Your Customer Retention Strategies?
Today, every minute, we see huge amounts of data being generated. Most companies are struggling to find ways to make this data useful. While leading companies are banking on big data technologies to tackle the transformed reality of the digital age, others find the whole …
25 Tips for Managing Text Analytics Projects
Sometimes text analytics project in your company may not go the way you envisioned for multiple reasons. It could be bad data, incorrect software, stakeholder issues etc. You may ask how to make text analytics projects run correctly for your business? The following are …
Data Visualizations: Making the Value, Happen!
Effective data visualization tells the user, at a glance, everything that is necessary to know. Hence the dashboards need to be well designed so as to give the users the right picture to analyze data, track performance and make informed decisions. Therefore, it is important …
Who handles your Customer Analytics?
Processing all the customer data and creating actionable customer analytics is a very complex task. It requires coordinated efforts by skilled and specialized professionals working across multiple departments of a company; particularly customer experience, IT and marketing. However, the division of task varies from company …
Big Data Mistakes to Avoid
For a company, initiating into big data is a huge step, something that has the potential to transform the face of any business in the market for the better. With the ongoing expansion and adoption of analytics by a majority of business houses of various …