Handpicked Customer Retention Articles for Busy Customer Retention Leaders
Customer Retention: Industry-wide benchmarks show that it costs about 5x more to acquire a new customer than it costs to retain an existing customer. According to Kevin Stirtz, a loyalty expert, “Every contact we have with a customer influences whether or not they’ll come back. …
Customer Retention Perspectives (October 2017)
This is our first blog on Customer Retention Perspectives. These are some of the best resources compiled by our analyst team for busy customer retention professionals like yourself! Customer Retention is the Unsung Hero of Business Growth Customer relationships are a bit like gardens. Once …