Jumping on to the bandwagon simply because everyone else is doing that is the worst mistake anyone can ever make. This is especially true in the case of adoption of BI software. Technology is useless without relevant business objectives guiding its application.

Dr. Vasudeva Akula, CEO of VOZIQ, points out the cardinal mistake that affects BI user adoption badly:

“Most of the time the decision-makers in a business commit the cardinal mistake regarding BI: They let the capabilities of the BI software drive the whole BI program instead of expecting the BI software to assist them in achieve their own business objectives,” explains Dr. Vasudeva Akula, CEO of VOZIQ, “this leads to a situation where the teams start chasing KPIs which do not translate into real gains for the business. Ultimately, this leads to hype at the start of the program and lack of real adoption 6 months to a year after the launch as users realize it’s not helping them in driving better decisions.”

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