Kalyan Banga, our Head of Global Market Research & Analytics, was recently featured in a panel of 30 top market research experts. The experts were posed a crucial question: What is the no. 1 biggest mistake companies make while outsourcing their market research needs?

In his response, Kalyan talks about the importance of checkpoints and milestones as a way to ensure focus and relevance in the work of the market research agency.

Read the full response here.