Customer experience is the key to success in any business. The customer experience is the sum of all interactions a customer has with your company, product, or service.
We have selected a few of our favorite books on customer experience, which we believe are worth reading in 2022 and beyond.

What Customers Crave: How to Create Relevant and Memorable Experiences at Every Touchpoint
Author: Nicholas J. Webb
What Customers Crave provides you with the insights and intelligence you need to create personalized experiences to keep customers coming back for more. No matter where they are in their journey, they will feel the warmth of your brand. It is all about making the right connections at the right time, with the right message.
This book will guide you on how to eliminate what customers hate and lead your market and customer satisfaction.

The Customer of the Future: 10 Guiding Principles for Winning Tomorrow’s Business
Author: Blake Morgan
In today’s customer-centric world, companies are forced to adapt to their customers’ demands and expectations. The Customer of the Future explains why customers are demanding frictionless, personalized, and on-demand experiences and what you can do as a company to stay competitive.

This book talks about personalized content platforms that tailor content to individual customer’s needs and can even personalize based on reading patterns, interests, and keywords.

Customer Experience Management Field Manual: The Guide For Building Your Top Performing CX Program
Author: Jeff Sheehan
If you are looking to build a CX program that performs at the top of its field, this book is for you. Customer Experience Management Field Manual is a how-to guide that provides actionable advice on how to get it done.

Built to Win: Designing a Customer-Centric Culture that Drives Value for Your Business
Author: Annette Franz
Ready to drive value for your customers and your business? The Built to Win will show you how. The book is full of helpful advice that can be applied in any industry to help you build a winning organization rooted in ten foundational principles that ensure you drive value for customers and for the business.

User Tested: How the World’s Top Companies Use Human Insight to Create Great Experiences
Authors: Janelle Estes and Andy MacMillan
User Tested is your guide to how the world’s top companies use human insight to create great experiences. Learn how you can use your customers’ feedback to create real, honest products and services in thriving industries, such as banking, hospitality and retail.