Every month, we put together the best resources from around the web to help recurring revenue businesses navigate customer retention and experience challenges, and stay on top of the latest trends.

The February edition of our Customer Intelligence Roundup entails a retrospective as well as a forward-looking view of AI’s impact on customer experience delivery and driving loyalty.

The Marketer’s Dilemma: Acquisition vs. Retention
While both customer acquisition and retention are important, marketers tend to prioritize new sales over retaining old customers. Read how they can overcome this dilemma and strike the required balance between the two.

5 Customer Retention Books You Must Read in 2022
At VOZIQ AI, we are always on the lookout for thoughts and insights from masterminds on the customer experience delivery and retention best practices. In this blog, we share our top five recommended books that offer valuable insights into how to go about customer retention the right way.

Three Reasons Why Your CEO Should Embrace an Audience-Focused Go-to-Market Strategy
An audience-focused go-to-market strategy leads to benefits from both upstream and downstream effects. However, it first requires developing an audience-first mindset. This Forrester blog explains why an effective go-to-market strategy involves a deeper understanding of customers.

Convincing Your Company Leaders to Invest in New Technology
Industry stakeholders the psychological barriers behind technology apathy and resistance to change, and encourage business owners and leaders to invest in the power of technology. Read more in this insightful HBR article.

Have Remote Employees Lost Touch with Customers’ Needs?
Since the business models worldwide went remote and even turned hybrid, non-customer-facing teams gradually started to lose their sight of customers and, thus, their needs. Read why and how leaders should help all employees gain that sight back.