This edition of VOZIQ’s Customer Intelligence Newsletter consists of a handful of resources that contain ideas and actionable plans for dealing with the current pandemic crisis and preparing for the future while keeping your customers at the forefront.

We hope you will find these useful!

Your Business Success Depends on Delighting the Right Type of Customer: Enter the Devotees – Forrester

Many metrics help CX pros track the quality of their customers’ experiences, including customer satisfaction, advocacy, and effort. But these metrics alone don’t tell business leaders whether investments in CX deliver improved business performance.

This article, based on the outcomes of Forrester research, answers some pertinent questions such as whether good CX improves the health of the business or which customers are having a good experience with the business.

Why creating a good customer experience strategy is so hard – My Customer

Delivering a great customer experience is hard. It’s even harder if you don’t have a well-defined CX strategy. A good CX strategy should be able to translate business strategy into service delivery by incorporating insights gathered from customer research and aligning them with strategic business goals.

The author has shared some good tips on creating great CX strategies that we are sure you will find insightful.

8-Point Action Plan for Pest Control CXOs to Minimize Customer Churn and Boost Profitability

The pest control industry is benefitting from a number of advantages. Climate change, middle class income increases and the growing awareness of the importance of hygiene, especially in light of the COVID-19 outbreak and other pandemics, mean the demand for pest control services is set for a globally-positive trend. Unfortunately, these advantages are undermined by the low entry barrier and intense competition within the industry.

In this article, the author highlights 8 action points to minimize attrition and boost profitability. Although the article targets the pest control industry, it holds true for all subscription-based industries of the world.

Marketing Strategies to Grow Your Business After COVID-19 Lockdown – The Wise Marketer

A survey by the American Association of Advertising Agencies states that 43% of consumers find it reassuring to hear from brands during this lockdown. Without an allocated customer retention budget, the business will not be able to reach out to its customers, so a competitor could market to the business’s customers and steal them away, leading to a reduction in business.

This article emphasizes how an engaging customer loyalty program can set your business up for steady growth even during the current turbulent times.

Tips to Boost Retention If Customer Churn Is Getting Your Business Down – Customer Think

Customer retention matters, and it matters now more than ever. But are businesses really focusing on customer retention?

According to this article, in modern times, you do not need a retention gimmick at all to keep your customers happy. Instead, what your business needs is a replicable, effective strategy that can make people come back, answer their questions, and address their concerns with the right actions every time.

Read this article to learn more about some of the best practices for customer retention that you can try in 2020.