According to a McKinsey survey, high adopters of customer analytics retain over five times more customers and are about 18 times more profitable than their competitors that evaluate their data sporadically.

The survey further notes that the winners take a truly integrative approach, seeing analytics as a strategic rather than purely IT issue.

Watch this on-demand webinar as our experts talk about three shifts that can help recurring revenue businesses take a strategic approach, drive real actions and unlock growth by leveraging AI-powered customer analytics. You will learn how to:

• Auto-classify your customers into microsegments,
• Pre-identify profitable offers for each microsegment, and
• Turn the contact center into a profit center using AI.