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Customer Intelligence Blog
How Good Is Your Customer Service?
Recently, we decided to perform some quick market research of the restaurant industry to try to get an idea of customers’ sentiments about the industry. The following methodology was applied: Gather Twitter data of the restaurants (Chili’s and TGI Fridays) for a period of 90 …
Predictive Analytics to Improve Your Customer Retention in Contact Centers
Even a small reduction in customer churn leads to a considerable impact on the bottom-line by helping companies retain their valuable customers. Further, proactive engagement also leads to increased customer satisfaction levels. Dynamic and proactive customer retention strategies based on predictive analysis go a long …
The Power of Text Analytics-Driven Segmentation
Big Data is discussed everywhere today. Big data IS everywhere today. The idea of big data is compelling. In many cases big data is overkill. Although big data can help in identifying WHAT trends exist, the main question will always remain- WHY. Small data enters …
25 Tips for Managing Text Analytics Projects
Sometimes text analytics project in your company may not go the way you envisioned for multiple reasons. It could be bad data, incorrect software, stakeholder issues etc. You may ask how to make text analytics projects run correctly for your business? The following are …
Future of Enterprise Contact Centers – Part 3
(This is the part 3 of a 3-part series – ‘Future of Enterprise Contact Centers’. Read Part 1 and Part 2.) In the previous sections of this series, I have highlighted the changing face of the call center industry and the areas that will need your …
Future of Enterprise Contact Centers – Part 2
Disruptions in business fundamentals happen in sudden, sharp shifts which open unexpected opportunities for the companies. At the same time, they are pushed into a do or die situation for maintaining relevance in the market. Today, the emergence of social media is one such shift …
Future of Enterprise Contact Centers – Part 1
Today, customers have become very demanding. They are more knowledgeable and have access to a greater amount of options in each and every industry that meets their requirements. Customer loyalty has become a rarity and it takes great deal of effort to keep customers …
The 3 Dimensions of Operationalizing Customer Intelligence
Customer intelligence equips us to utilize customer related information for developing deeper customer relationships, which can be leveraged to improve profitability. It acts as the basis for targeting potential customers of various attributes, identified from existing profitable customers. Due to the commoditization of services, products, …
Data Visualizations: Making the Value, Happen!
Effective data visualization tells the user, at a glance, everything that is necessary to know. Hence the dashboards need to be well designed so as to give the users the right picture to analyze data, track performance and make informed decisions. Therefore, it is important …